Research & Development
Committed to bringing innovative new products to the market.

Research & Development.

Heartland Sweeteners is committed to bringing innovative new products to the market and staying at the forefront of our industry. We have partnered with Lexington Pharmaceuticals and the Purdue University Food Science Department in order to find lower cost solutions, new product formulations, and to create greener technologies.

Innovation.

Heartland was the first manufacturer to offer retailers sugar-free brown and confectionery sweetener products. We were also the first to offer probiotics in a no calorie sweetener. We have the ability to offer other blends as well. Our dedication to innovation has helped us become a leader in the sweetener category.

Products.

Ideal®
With its main ingredient xylitol, Ideal® maintains its sweetness in baking and cooking, AND delivers volume and texture other sweeteners do not.
Nevella®
Heartland's Nevella® with Probiotics product was the first no-calorie sweetener to add probiotics. It measures cup-for-cup like sugar and is wonderful in cooking and baking.
Smart Sugar™
Made with real cane sugar, Smart Sugar™ offers consumers a low-calorie sweetener option for baking and cooking.
People & Facilities

People are our greatest asset. We know that every innovation, every product, and every breakthrough we've brought to the sugar substitute category has been powered by people. Heartland currently employs many people in 9 countries. We operate three manufacturing facilities located in Indianapolis, Indiana, Italy, and the Netherlands.